PRADA

July 29, 2011

For its new Linea Rossa campaign, Prada has picked prizefighters—boxing champions Italian Roberto Cammarelle, American Bernard Hopkins, and a Briton from Pakistan, Amir Khan—to sport their shades. The glasses get in on the action, too, with sport-inspired names like Prada Upper Cut, Prada Jab, and Prada Barburner. [WWD]

Despite what you may think, Daphne Guinness doesn’t overthink her outfits. “The more you concentrate on something, the more it shows. I can’t get dressed if I think about it too much,” she explained to British Vogue. “I don’t dress for effect, and I think that it never works out when someone does.” [Vogue.U.K.]

Seven years ago, photographer Koto Bolofo was granted unlimited access to the secret workshops of Hermès by the company’s chairman, Jean-Louis Dumas. This month, the results of his labor come to life in his 11-volume book of photographs, La Maison. The books document the production details of some of the brand’s signature items, from the Kelly bag to its trademark silk scarves. [Hint]

Italian bridges falling down? Some, perhaps, but not the 400-year-old Rialto Bridge. Diesel founder Renzo Rosso has signed on to fund the restoration of the crumbling landmark. [Telegraph U.K.]

The summer job of the moment: tan concierge. 17-year-old Harrison Anastasio, at his post on the rooftop of the James hotel in New York, will text you when it’s time to turn over, ensuring an even brown. [WSJ]

Photo: Victor Boyko / Getty Images

tags: Daphne Guinness, Diesel, Hermes, James hotel, Prada, Renzo Rosso